The past year was one that no small business could have prepared for as the COVID-19 pandemic forced worldwide stay-at-home orders and subsequent shutdowns. On top of their usual expectations to adapt to changing customer needs, many had to figure out how to digitally transform in order to survive. Now, over one year into the pandemic, many are still operating online or with limited in-person capacity.

Despite this, we’ve also seen strength and resilience in small businesses and entrepreneurs. Businesses are building back and finding new ways to reach their customers, people are still creating, and most importantly, recovery is in sight.

Millions of small business owners from around the world search every day for the things they need on Fiverr. The services they are looking for and search terms they use allow us to predict what’s important, what’s trending and what’s next for small businesses. When looking at services that have seen a significant increase in search over the past six months, five major global themes emerged. It is evident that these are areas where small businesses and entrepreneurs are focusing their efforts in order to to rebuild, to pivot and for some, to even start fresh.